Insights · Notes from the studio
Short essays from the people who run the work. Positioning, motion, hiring, the honest re-brief — the things we talk about on Wednesdays and wish more studios wrote down. Written for the operator who has thirty minutes and a real problem.
Featured · This week
An essay worth thirty minutes.
Our editors surface one piece each week that we think will land with operators — a fresh angle, a working ritual, or an argument worth pushing back on.
Library · The archive
Filter by what you need.
8 of 8 essays.
BrandRead
· positioning7 min readPositioning is a verb, not a poster
The best positioning is a decision — reinforced every day by people who could have said something else.
Sara Whitfield ·
CraftRead
· craft6 min readCraft is a moat
AI will commoditize the mediocre. The way through is not more output — it is more taste.
Ines Bello ·
GrowthRead
· growth9 min readThe weekly experiment is the smallest useful unit
Quarterly plans die on impact. Weekly experiments compound. Here is our template.
Jordan Reyes ·
CultureRead
· culture5 min readThe right way to say no to a brief
The most valuable service an agency offers is often the honest re-brief.
Mateo Álvarez ·
DesignRead
· motion8 min readMotion with meaning
The difference between an award-winning site and a busy one is intent per second.
Kenji Watanabe ·
BrandRead
· brand4 min readThe 30-minute brand audit
A single Friday, a single spreadsheet — and a much sharper Monday.
Sara Whitfield ·
DesignRead
· websites6 min readThe quiet website converts
Aggressive websites overpromise and underperform. Calm ones win the meeting.
Ines Bello ·
CultureRead
· hiring5 min readHiring for taste, not portfolios
Portfolios show what someone made. A working session shows what they see.
Nadia Alaoui ·
Newsletter · Friday Notes
One essay. Every Friday. No noise.
A short piece on brand, growth or craft — written by the partner working on it that week. Roughly 900 words. One link at the end. Unsubscribe with a click.
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