The setup
- Print every page of your website.
- Print every email from the last quarter.
- Print your last three sales decks.
Circle every sentence a competitor could have written. Count them. Then write a plan.
Tags ·brandauditritual
All essays
Brand4 min read
A single Friday, a single spreadsheet — and a much sharper Monday.
Sara Whitfield
Strategy Partner
About the author
Sara Whitfield
Strategy Partner
Ex-Wieden. Built brands for eight unicorns.
Related · Keep reading
More from the studio.
Newsletter · Friday Notes
One essay. Every Friday. No noise.
A short piece on brand, growth or craft — written by the partner working on it that week. Roughly 900 words. One link at the end. Unsubscribe with a click.
Let’s build something
Make things people remember.
Tell us about your ambition. We usually reply in under a business day.