We ship one experiment per week per pod. Not two. Not four. One. Named. Written. Reviewed on Friday.
Over 52 weeks that is 52 documented learnings, which is more than most companies produce in three years — and every one of them is dated, owned, and searchable.
The one-page experiment brief
- Hypothesis — the sentence we believe.
- The smallest test — the cheapest way to falsify it.
- The signal — what would change our minds.
- The decision — what we will ship or kill on Friday.
Why one per week is the cap
The bottleneck in growth is rarely traffic. It is attention. The team that runs four experiments a week discusses none of them properly. The team that runs one talks about it in every stand-up and remembers what they learned three months later.
Tags ·growthexperimentsoperating cadence
