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DARKLINE

03 · Websites & Product

Marketing sites are not brochures — they are the single most measurable brand asset you own. We treat them like a product with a P&L.

  • Starting at $60k
  • 10–16 weeks
Websites & Product — editorial cover
· WEBSITES & PRODUCT03

The problem

What you are probably facing.

A slow, unloved CMS, a design that outran the codebase, and a marketing team that has to file a ticket to change the hero. Everyone knows the site is the bottleneck — nobody has time to fix it.

How we approach it

The way we would run it.

One design system, one Next.js codebase, one editing surface the marketing team actually likes. Shipped in slices with performance and accessibility baked in — not bolted on.

What ships

Specific deliverables, tagged by phase.

No mystery boxes. Every phase is a fixed set of artefacts you can point at when the invoice arrives.

  1. 01Phase

    Plan

    • Sitemap & IA
    • Content model
    • Wireframes
  2. 02Phase

    Design & build

    • Design system
    • Front-end (Next.js 14)
    • Headless CMS
    • Motion & interaction
  3. 03Phase

    Launch

    • QA & a11y audit
    • Analytics & CRO baseline
    • Editor training

Timeline & investment

What a real engagement looks like.

Timelines are firm, not aspirational. The number below is where every engagement starts — final scope is written before we invoice, not after.

Timeline
10–16 weeks
Investment
Starting at $60k

Scope bar

3 phases

  1. 01Plan3 deliverables
  2. 02Design & build4 deliverables
  3. 03Launch3 deliverables
Talk about Websites & Product

Reply usually within a business day.

Featured case

This is what it looked like.

A recent partner who ran a websites & product engagement with us. Real numbers, verified by their analytics.

Lumen OS · 2024

A product that ships itself

Redesigning the onboarding surface increased activation by 61% and cut support tickets in half.

Activation
+61%
Support tickets
-52%
NPS
72
Read the full case study
Lumen OS — A product that ships itself

Ready when you are

Let's talk about websites & product.

A 30-minute call with a partner. No pitch deck, no discovery invoice — just a real answer on whether we can help.