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DARKLINE

02 · Identity Design

A brand identity is a promise the design team has to keep for a decade. We design systems that age well and scale wider than the founder expected.

  • Starting at $45k
  • 8–12 weeks
Identity Design — editorial cover
· IDENTITY DESIGN02

The problem

What you are probably facing.

Templated logos, four sub-brands that fight each other, and a design team burning cycles re-deciding the same fonts every quarter. The brand feels like it was drawn by six different people because it was.

How we approach it

The way we would run it.

One editorial system — typography, color, motion, art direction — with tokens the engineering team can implement in a day. We ship a book and a Figma library, both maintained.

What ships

Specific deliverables, tagged by phase.

No mystery boxes. Every phase is a fixed set of artefacts you can point at when the invoice arrives.

  1. 01Phase

    Explore

    • Moodboards & references
    • Typographic direction
    • Two design routes
  2. 02Phase

    Refine

    • Logo system
    • Color & motion identity
    • Iconography
  3. 03Phase

    Ship

    • Design tokens
    • Figma library
    • Brand guidelines book
    • Team training

Timeline & investment

What a real engagement looks like.

Timelines are firm, not aspirational. The number below is where every engagement starts — final scope is written before we invoice, not after.

Timeline
8–12 weeks
Investment
Starting at $45k

Scope bar

3 phases

  1. 01Explore3 deliverables
  2. 02Refine3 deliverables
  3. 03Ship4 deliverables
Talk about Identity Design

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Ready when you are

Let's talk about identity design.

A 30-minute call with a partner. No pitch deck, no discovery invoice — just a real answer on whether we can help.