+22%
Unaided recall
Campaign · 2024
A national brand campaign for a category everyone loves to hate — and a 22% lift in unaided brand recall.
- Client
- Orbit Health
- Services
- · Campaign· Identity· Content
· ORBIT HEALTH+22%
Impact
Numbers the client's own dashboard shows.
Verified against Orbit Health's analytics — not our screenshot library.
9.4%
Landing conversion
48M
Earned reach
01 · The challenge
A saturated market and low trust. Orbit needed to be remembered without pretending to be a friend.
02 · The approach
One line, one insight, one film. Distributed across OOH, YouTube, and CTV with a landing page that felt like an editorial.
03 · The results
Unaided brand recall lifted 22 points. Landing conversion held at 9.4%. 48M earned impressions across social.
Gallery
Selected frames.
A few moments from the engagement. All shipped, all live, none photoshopped.
A note from the client
“They ran the engagement like it was their own company. The kind of partner you only find twice in a career.”
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