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DARKLINE

Growth · 2025

A full-funnel growth engine that quadrupled revenue while cutting blended CAC by 38%.

Client
North Supply
Services
· Growth· Campaigns· Content
North Supply — From D2C darling to omnichannel machine
· NORTH SUPPLY4.1×

Impact

Numbers the client's own dashboard shows.

Verified against North Supply's analytics — not our screenshot library.

  • 4.1×

    Revenue growth

  • -38%

    Blended CAC

  • 68%

    Retention (Y2)

01 · The challenge

North Supply had product-market fit but was leaking money through fragmented paid channels and a slow site.

02 · The approach

We rebuilt the site on Next.js, installed a weekly test cycle, and shipped 42 experiments in 90 days across paid, lifecycle, and merchandising.

03 · The results

Revenue grew 4.1× in twelve months, CAC dropped 38%, and their Y2 cohort retention hit 68% — best in category.

Gallery

Selected frames.

A few moments from the engagement. All shipped, all live, none photoshopped.

  • North Supply — gallery image 1
  • North Supply — gallery image 2
  • North Supply — gallery image 3

A note from the client

“They ran the engagement like it was their own company. The kind of partner you only find twice in a career.”

North Supply · Founding team

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